Food Ads For Kids
Now a growing number of marketers are zeroing in on kids who are on digital media to tempt them with foods that are high in sugar fat and salt.
Food ads for kids. Compared to 2007 the year the childrens food beverage advertising initiative self regulatory program was implemented by industry children saw 7 percent fewer ads and adolescents saw 10 percent fewer. In very young children research has found that for every one hour increase in tv viewing per day there are higher intakes of sugar sweetened beverages fast food red and processed meat and overall calories 487 kcalday. From 2015 to 2016 food beverage and restaurant advertising to children decreased by 4 percent and decreased by 9 percent to adolescents. Children now see about 13.
According to a recent report the fast food industry is increasingly targeting its marketing toward children with kids seeing ads when theyre as young as 2 years old. Junk food ads are following kids online.